Dina Yassin

Dina Yassin of Efro&Co for SHE Creates

Along with her husband and business partner Silvano Aberrasc, Dubai-based fashion designer and model Dina Yassin has created a sustainable lifestyle brand that encompasses her Eritrean roots, love for Habesha culture and vintage aesthetics, as well as her travels around the world. In a recent short film produced by She Connects TV, Sudanese-born Yassin takes viewers on a tour of Dubai while describing the concept for Efro & Co. (East Africa and Company).

She explains how the label pays homage to the fashion of pre-colonial and post colonial East Africa.